Penguin Magic

Penguin Magic is one of the best-known online magic platforms in the world. Founded in 2002 by Acar Altinsel and Maxwell Murphy, it publishes and distributes effects, video lessons and decks for magicians.About Penguin Magic: shop, publisher and channelWhat started as an instruction channel on YouTube became one of the reference magic shops and a small publishing label. Penguin works with both in-house and external creators, and publishes limited deck editions in partnership with USPCC.Verified linesHoneybee Playing CardsCollaboration between Penguin Magic and designer Randy Butterfield. Distributed under the Bicycle brand, printed by USPCC with Magic Finish.Effects and lessonsBroad catalogue of digital and physical effects, by in-house and external authors.Frequently asked questionsIs Penguin Magic a brand or a shop?Both. They run as a shop and a small publishing label: some decks and effects carry their signature.Where are they based?HQ and warehouse in California, with a production team in Ohio according to their own public communication.For another similar platform, see Murphy's Magic or our deck catalogue.